“Creating an entirely new brand identity is a daunting undertaking, but the campaign Jason created for us made things easy. With his precise tone and genuine humour, he brought it all together and ushered in a highly successful new era for us.”

Charlie Rice – Marketing & Creative Director, Weed Man Canada

Weed Man had reached a crisis point, with dwindling brand awareness and customer confidence at a low. They needed a new direction that grabbed attention and re-established trust. We pitched a new identity for Weed Man centered on the idea that “your lawn has a new best friend”. I created a winning campaign that communicated brand ideals with cheeky humour and the charming BFF characters.