“Due to a resource crunch, we found ourselves in need of sharp, focused copy on short notice for our all-important seasonal catalogs. Jason parachuted into a pressure situation and an unfamiliar industry and proceeded to hit it out of the park.”

Marshall Hook – Head of Design, Hummel International

The legendary Danish sporting apparel brand needed fresh copy for the catalogs of their “Cold Hawaii” collection, a theme that played on Hummel’s unique heritage and homeland. I was able to quickly get up to speed on the brand language and aims of the catalog, delivering targeted, evocative copy on a tight turnaround.